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- "How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954 -
- March 20, 1954
- Collections - Artifact
"How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954
- "Chevrolet '59" Sales Catalog, 1959 - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
"Chevrolet '59" Sales Catalog, 1959
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- Ebersole Family with 1929 Chevrolet Sedan at Tourist Cabin in Saco, Maine, 1929 - During the 1920s, owners of roadside autocamps discovered that motorists would happily pay extra for their own private accommodations. Bare-bones tourist cabins and cottages promised privacy, car parking, quiet, and less expense than a hotel stay. This family parked their Chevrolet next to "home" for the night -- a tourist cabin in Saco, Maine.
- 1929
- Collections - Artifact
Ebersole Family with 1929 Chevrolet Sedan at Tourist Cabin in Saco, Maine, 1929
During the 1920s, owners of roadside autocamps discovered that motorists would happily pay extra for their own private accommodations. Bare-bones tourist cabins and cottages promised privacy, car parking, quiet, and less expense than a hotel stay. This family parked their Chevrolet next to "home" for the night -- a tourist cabin in Saco, Maine.
- Chevrolet Camaro 2019 - Introduced for 1967, the Chevrolet Camaro was General Motors' first entry in the sporty "pony car" segment created by the Ford Mustang. Camaro was in its sixth styling generation by 2019. Updates for the model year included revised exterior and interior styling, new wheel designs, and improved driver-assist features.
- 2019
- Collections - Artifact
Chevrolet Camaro 2019
Introduced for 1967, the Chevrolet Camaro was General Motors' first entry in the sporty "pony car" segment created by the Ford Mustang. Camaro was in its sixth styling generation by 2019. Updates for the model year included revised exterior and interior styling, new wheel designs, and improved driver-assist features.
- Hallmark "Vintage Roadsters Series: 1932 Chevrolet Standard Sports Roadster" Spring Ornament, 1999 - Hallmark introduced a line of Christmas ornaments in 1973. These ornaments appealed to customers' interest in marking memories, commemorating milestones, and expressing one's personality and unique tastes. This success led the company to produce ornaments for other holidays. Hallmark marketed and sold Easter and springtime ornaments in several series dating back to the 1990s.
- 1932
- Collections - Artifact
Hallmark "Vintage Roadsters Series: 1932 Chevrolet Standard Sports Roadster" Spring Ornament, 1999
Hallmark introduced a line of Christmas ornaments in 1973. These ornaments appealed to customers' interest in marking memories, commemorating milestones, and expressing one's personality and unique tastes. This success led the company to produce ornaments for other holidays. Hallmark marketed and sold Easter and springtime ornaments in several series dating back to the 1990s.
- 1954 Chevrolet Corvette Ad, "Stop Dreaming and Start Driving!" - If you drove a General Motors vehicle in the late 1940s and early 1950s it wasn't a sports car. GM didn't make them. But their designers dreamt one up -- the Chevrolet Corvette. This 1954 <em>New Yorker</em> ad invited the public to stop dreaming and start driving GM's new dream car.
- July 10, 1954
- Collections - Artifact
1954 Chevrolet Corvette Ad, "Stop Dreaming and Start Driving!"
If you drove a General Motors vehicle in the late 1940s and early 1950s it wasn't a sports car. GM didn't make them. But their designers dreamt one up -- the Chevrolet Corvette. This 1954 New Yorker ad invited the public to stop dreaming and start driving GM's new dream car.
- Press Release Photo of a 1986 Chevrolet Celebrity Automobile - General Motors Corporation's Chevrolet division issued this photograph as part of a 1986 press kit. Photos, along with technical data and news releases, gave dealers and the media key information about the company's latest vehicle line-up.
- 1986
- Collections - Artifact
Press Release Photo of a 1986 Chevrolet Celebrity Automobile
General Motors Corporation's Chevrolet division issued this photograph as part of a 1986 press kit. Photos, along with technical data and news releases, gave dealers and the media key information about the company's latest vehicle line-up.
- 1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!" - This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- June 01, 1956
- Collections - Artifact
1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!"
This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- Chevrolet Promotional Thimble, circa 1950 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet used this ca. 1950 thimble giveaway to tout its popular vehicles and for being a sales leader for 18 years.
- circa 1950
- Collections - Artifact
Chevrolet Promotional Thimble, circa 1950
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet used this ca. 1950 thimble giveaway to tout its popular vehicles and for being a sales leader for 18 years.
- GM Motorama Commemorative Medallion, 1954 - From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- 1954
- Collections - Artifact
GM Motorama Commemorative Medallion, 1954
From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.