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- Ford Motor Company Publication, "Total Performance 1903-1963" - Eager to attract younger customers, Ford Motor Company launched its "Total Performance" marketing campaign in the early 1960s. The effort included sportier cars, higher-horsepower engines, and a revitalized racing program. This 1963 booklet surveyed Ford's performance-oriented products and achievements over the company's then 60-year history.
- 1963
- Collections - Artifact
Ford Motor Company Publication, "Total Performance 1903-1963"
Eager to attract younger customers, Ford Motor Company launched its "Total Performance" marketing campaign in the early 1960s. The effort included sportier cars, higher-horsepower engines, and a revitalized racing program. This 1963 booklet surveyed Ford's performance-oriented products and achievements over the company's then 60-year history.
- Souvenir Brochure, "The Ford Rouge Plant: An Industrial City," circa 1945 - Ford Motor Company offered the first public tours of its Rouge plant in 1924. The popular tours stoked the fascination surrounding Henry Ford and his massive factory. Visitors gathered in the Ford Rotunda, where they viewed displays on the automaker's operations, and then boarded a glass-roofed bus for a trip through the 1,300-acre complex.
- circa 1945
- Collections - Artifact
Souvenir Brochure, "The Ford Rouge Plant: An Industrial City," circa 1945
Ford Motor Company offered the first public tours of its Rouge plant in 1924. The popular tours stoked the fascination surrounding Henry Ford and his massive factory. Visitors gathered in the Ford Rotunda, where they viewed displays on the automaker's operations, and then boarded a glass-roofed bus for a trip through the 1,300-acre complex.
- Souvenir Brochure, "Souvenir of Your Trip through the Ford Rouge Plant," August 1939 - Ford Motor Company offered the first public tours of its Rouge plant in 1924. The popular tours stoked the fascination surrounding Henry Ford and his massive factory. Visitors gathered in the Ford Rotunda, where they viewed displays on the automaker's operations, and then boarded a glass-roofed bus for a trip through the 1,300-acre complex.
- August 01, 1939
- Collections - Artifact
Souvenir Brochure, "Souvenir of Your Trip through the Ford Rouge Plant," August 1939
Ford Motor Company offered the first public tours of its Rouge plant in 1924. The popular tours stoked the fascination surrounding Henry Ford and his massive factory. Visitors gathered in the Ford Rotunda, where they viewed displays on the automaker's operations, and then boarded a glass-roofed bus for a trip through the 1,300-acre complex.
- Souvenir Brochure, "Visit the Rouge Plant of the Ford Motor Company," September 1935 - Ford Motor Company offered the first public tours of its Rouge plant in 1924. The popular tours stoked the fascination surrounding Henry Ford and his massive factory. Visitors gathered in the Ford Rotunda, where they viewed displays on the automaker's operations, and then boarded a glass-roofed bus for a trip through the 1,300-acre complex.
- September 01, 1935
- Collections - Artifact
Souvenir Brochure, "Visit the Rouge Plant of the Ford Motor Company," September 1935
Ford Motor Company offered the first public tours of its Rouge plant in 1924. The popular tours stoked the fascination surrounding Henry Ford and his massive factory. Visitors gathered in the Ford Rotunda, where they viewed displays on the automaker's operations, and then boarded a glass-roofed bus for a trip through the 1,300-acre complex.
- "Opportunity in America to Keep a Good Garden and Help the World Eat Better," circa 1945 -
- circa 1945
- Collections - Artifact
"Opportunity in America to Keep a Good Garden and Help the World Eat Better," circa 1945
- Ford Motor Company Publication: "Helpful Hints and Advice to Ford Employes," 1915 - In 1914, Henry Ford took the radical step of paying workers $5 per day for a 40-hour work week; he called this compensation "profit-sharing." Ford's turnover problem disappeared. In addition, Ford workers could buy the cars they produced, benefitting the company. However, profit-sharing required employees to conduct their lives in a certain manner. The requirements are outlined in this pamphlet.
- 1915
- Collections - Artifact
Ford Motor Company Publication: "Helpful Hints and Advice to Ford Employes," 1915
In 1914, Henry Ford took the radical step of paying workers $5 per day for a 40-hour work week; he called this compensation "profit-sharing." Ford's turnover problem disappeared. In addition, Ford workers could buy the cars they produced, benefitting the company. However, profit-sharing required employees to conduct their lives in a certain manner. The requirements are outlined in this pamphlet.
- Publication, "Ford at the Panama-Pacific Exposition, San Francisco, 1915" - This Ford Motor Company leaflet discusses its exhibit at the Panama-Pacific Exposition, the Model T, and its U.S. factories. The image of the main plant at Highland Park, Michigan, illustrates the comprehensive manufacturing operations. The plant had facilities for casting, machining, stamping, assembly, and shipping. The massive power plant with five smokestacks generated the factory's electricity.
- 1915
- Collections - Artifact
Publication, "Ford at the Panama-Pacific Exposition, San Francisco, 1915"
This Ford Motor Company leaflet discusses its exhibit at the Panama-Pacific Exposition, the Model T, and its U.S. factories. The image of the main plant at Highland Park, Michigan, illustrates the comprehensive manufacturing operations. The plant had facilities for casting, machining, stamping, assembly, and shipping. The massive power plant with five smokestacks generated the factory's electricity.
- Ford Motor Company Publication, "The Woman and the Ford," circa 1915 - The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."
- circa 1915
- Collections - Artifact
Ford Motor Company Publication, "The Woman and the Ford," circa 1915
The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."
- "The Clean Air Quest," Ford Motor Company, Dearborn, Michigan, 1973 - The Ford Motor Company, and other car companies, publicized their commitment to comply with 1970 clean air standards. This booklet, produced by Ford, contains articles about air pollution causes, federal legislation, alternative power sources, and ways for the public to help.
- 1973
- Collections - Artifact
"The Clean Air Quest," Ford Motor Company, Dearborn, Michigan, 1973
The Ford Motor Company, and other car companies, publicized their commitment to comply with 1970 clean air standards. This booklet, produced by Ford, contains articles about air pollution causes, federal legislation, alternative power sources, and ways for the public to help.
- Would You Like to See How the New Lincoln is Made, 1923-1930 - Ford Motor Company boasted about the production facilities for its Lincoln automobiles in this brochure. Ford purchased Lincoln Motor Company in 1922, and upmarket Lincoln automobiles complemented Ford's economical Model T. Though Lincolns were built using Ford's mass-production methods, a good deal of testing and finishing was still done by hand -- a point repeatedly emphasized by the brochure.
- 1923-1930
- Collections - Artifact
Would You Like to See How the New Lincoln is Made, 1923-1930
Ford Motor Company boasted about the production facilities for its Lincoln automobiles in this brochure. Ford purchased Lincoln Motor Company in 1922, and upmarket Lincoln automobiles complemented Ford's economical Model T. Though Lincolns were built using Ford's mass-production methods, a good deal of testing and finishing was still done by hand -- a point repeatedly emphasized by the brochure.